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The Mobile Advertising Ecosystem Explained

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This report by Business Insider explains how Mobile Advertising is becoming an important practice for companies to be known and attract new customers. This article considers the mobile advertising ecosystem dynamics like:

  • Why mobile advertising is sometimes considered intrusive
  • Lack of standards and protocols for ad targeting, delivery and measurement
  • Paid search and display categories

At Avantica we offer software development for mobile devices, and we count with more than 10 years of experience on how the mobile environment works, and what can your company do to take advantage of the tools of this new ways to connect with your clients.

Our Mobile software engineering service is comprehensive; covering devices, operating systems and platforms.  We provide interface design, mobile development and server-side implementation.

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